It continues to work almost perfectly, most of the good members prefer it and the crap ones seem to dislike it. I am proclaiming this move a success!
yes - it has everything to do with that. we changed it to be more likeable to desirables and it's having the desired effect - while a positive throwback of it is that the dire cunts don't like it. Win/Win - the design is designed over who'd like it, so it has everything to do with it
I know a little bit about design. Done a bit on it. Not a "god" but I know enough to know that text with a similar colour to the background is a no go.
At the end of the day, if someone chose a club based on their colour then FMD everything that is important would be out the window. I've never really liked the Rays and no matter what colour they are that opinion will never change. At the end of the day I couldn't care less. I don't like our jersey in certain areas, didn't mean I didn't want to go to the Stickies.